Registered under Section 8 of the Companies Act, BAFL (Building Athletes for Life) is a not-for-profit organisation committed to empowering youth from underserved communities through structured sports development—primarily focused on archery.
Established in 2023, our organisation operates at the intersection of grassroots sports, education, and youth development.
We believe that access to sports is not a privilege, but a right—and an effective tool for lifelong empowerment.
Our journey began in Pune, where we launched our first training initiative in collaboration with Avasara Academy.
We started with just 10 bows, 2 coaches, and a shared belief.
Starting with minimal infrastructure but a strong commitment, we began identifying promising young athletes who lacked access to formal coaching, equipment, and exposure.
We believe that talent exists everywhere—but opportunity doesn't.
BAFL was founded to bridge this gap by bringing professional coaching, mentorship, and exposure to youth who would otherwise be overlooked by mainstream systems.
Over 70 children trained since 2023!
Since our founding in 2023, we’ve impacted over 70 children, expanded to 3 locations, and collaborated with multiple partners and mentors. Together, our coaches, volunteers, and staff are building a movement where sport becomes a lifelong tool for empowerment.
Founder & Director, BAFL
Dawny Johnson is the Founder and Director of BAFL Foundation (Building Athletes For Life), a not-for-profit organization dedicated to identifying and developing sports talent from underserved communities in India. A State-level football player and holder of the 'C' Certificate from the National Cadet Corps, Dawny’s journey is rooted in the transformative power of sports.
Archery Coach
"Every time a child hits their first bullseye, it reminds me why this work matters."
Archery Coach
"We aren't just teaching archery—we're building courage and consistency."
Program Consultant
"BAFL has given me the space to innovate, listen, and grow alongside the communities we serve."
M&E Consultant
“It’s rare to work at the intersection of data and direct impact—I get to do both here.”
Design Consultant
“Designing for BAFL means aligning usability with empathy—every choice affects a child’s opportunity.”
Sports & Exercise Physiology Consultant
“We’re not just supporting athletes—we’re helping them build bodies that carry strength and dignity.”
Want to join our mission?
Our work is strengthened by the wisdom and support of our experienced advisors.
Senior Director of Program
The Circle India
Chief of Schools & Alumni
Akanksha Foundation
Co-founder
Co.labx
Head of Research
Avanti Fellows
Gold Medalist – Archery World Cup
Indian National Team